The Journey of 99 Group: Building the future of Property for the 99%
Have you considered that the most significant financial decision in a person's life often begins with a single click? At the 99 Group, we understand that property is more than just a transaction. It is where families are raised, wealth is accumulated, and retirement is planned.
The Philosophy Behind “99”
The name “99” isn’t just a number, it’s our mission. We exist to help the 99 percent–the mass population find their dream homes and make the best possible decisions. We believe that everyone deserves a transparent, simple, and trustworthy path to finding the place they call “home”.
Born from a Vision of Transparency
The seeds of 99 Group were sown during the 2008 U.S. subprime mortgage crisis, an event fuelled by misinformation and complexity. Driven by a desire to change the industry, Darius Cheung, Yan Phun, and Conor McLaughlin officially launched 99.co in 2014. Their goal was clear: to build the most reliable platform to reduce the complexities of property ownership.
Expansion & Consolidation:
Our Journey is defined by strategic growth and a commitment to excellence:
- 2016 - 2018: We entered the Indonesian market, establishing roots in Jakarta and Surabaya. A major milestone followed in 2018 with the acquisition of UrbanIndo, which later re-branded to 99.co Indonesia.
- 2019 -2020: We welcomed Rumah123 into our ecosystem. This led to the birth of 99 Group as our overarching identity. Our position was further strengthened by the acquisition of SRX, Singapore’s leading property data provider.
Our Brands Today
To provide a seamless experience for our users, we have centred our efforts on a focused house of brands. It is important to note that legacy brands, such as UrbanIndo, have been fully integrated and re-branded to align with our group's technology and standards. Today, 99 Group proudly operates the following platforms:
- In Singapore: We lead the industry with 99.co and SRX.
- In Indonesia: We serve the market through our two primary brands, 99.co/id and Rumah123.
Innovation at the Core
What makes us different? We don't just list properties; we provide clarity. Leveraging technology, we offer smart features such as price analysis data, financial planners, and map-based searches. These tools ensure that every buyer and tenant has the best deals right at their fingertips.
Join Our Mission
Today, 99 Group stands as one of the largest digital property players in South East Asia. But our journey is far from over. We are constantly looking for relentless, resourceful, and team-oriented individuals who want to make a tangible difference in the lives of millions.
Are you ready to help the 99% find their way home?
